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Thursday, June 3, 2021
I helped pioneer UX design. What I see today horrifies me
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When user experience design became a full-blown industry in the early aughts, the future looked bright. The era was rife with experimentation, collaboration, and exploration into human behavior. But in the last 20 years, things have changed, writes UX designer Jesse James Garrett. Instead of revolutionizing design and solving deep-rooted problems, UX has been exploited by companies looking for easy solutions. Garrett argues that foundational UX can’t be scaled, as it doesn’t lend itself to replicable, cookie-cutter roles. This fundamentally puts it at odds with corporations looking for efficiencies at all costs. And there are no easy solutions. Read Garrett's piece 







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