Los Angeles has a vibrant new logo, inspired by everything from sunsets to car culture

People are surrounded by all kinds of brands, but very rarely do we think about the “brands” of cities. Los Angeles wanted to change that, with a new logo that encapsulates the vastness and diversity of the city and all the people in it.   L.A. Tourism tapped Shepherd Fairey’s Studio Number One and design firm House Industries to collaborate on a new logo and brand identity. The result is an acid-washed word mark that manages to exude SoCal’s sunny optimism with a hint of street-level cool. “It’s got a really strong, ownable personality to it that allows anyone to project something about themselves onto it,” Fairey says. Read Jeff Beer’s story here. Editor's Note: We're off on Monday, but we'll see you back here Tuesday.  Happy Fourth of July!   — Co.Design Editors   Los Angeles has a vibrant new logo, inspired by everything from sunsets to car culture Los Angeles Tourism taps Shepard Fairey and House Industries to make over its logo and brand identity. You may need sunglasses for this one.   READ MORE   Cheap is chic! Why being frugal is the next big thing in design The era of design extravagance is over.   READ MORE   See the staggering toll of America’s mental health crisis According to research from the Rand Corp., Americans don't get the mental health care they need. Pentagram partner Giorgia Lupi brings the data to life in a haunting new visualization.   READ MORE   ‘Doctor Who’ made London’s police boxes famous. Can this redesign make them useful? A bold new design aims to make police more accessible to the public.   READ MORE

A journey through the July Fourth parades of yesteryear Stars, stripes, and tiny horses.   READ MORE

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