Sunday, August 1, 2021

The Seattle Times Retail – The Seattle Times

The Seattle Times Retail – The Seattle Times

Major sponsors are losing elite female athletes to smaller, more flexible firms

Posted: 01 Aug 2021 06:01 AM PDT


Smaller activewear companies like Gap's Athleta and Seattle-based running firm Oiselle are displacing larger brands such as Nike with their willingness to work with women athletes in new, more flexible ways.
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