The Verge - Creators

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Apple’s app tracking policy reportedly cost social media platforms nearly $10 billion Posted: 31 Oct 2021 03:13 PM PDT Illustration by Alex Castro / The Verge An investigation by The Financial Times found that Snapchat, Facebook, Twitter, and YouTube lost around $9.85 billion in revenue following Apple's changes to its privacy practices. Last year, Apple announced the App Tracking Transparency (ATT) policy that requires apps to ask permission to track users' data. The policy went into effect in April, barring apps from tracking users if they opt out. Facebook notably criticized the move with a full-page newspaper ad, and thanks to the FT's report, now we know why company leaders were so frustrated. According to the report, Facebook lost the most money "in absolute terms" when compared to other social platforms due to its massive size. Meanwhile, Snap "fared the worst as a percentage of its business" because its advertising is mainly tied to smartphones, which makes sense for a product that doesn't have a desktop version. "Some of the platforms that were most impacted — but especially Facebook — have to rebuild their machinery from scratch as a result of ATT," adtech consultant Eric Seufert told FT. "My belief is that it takes at least one year to build new infrastructure. New tools and frameworks need to be developed from scratch and tested extensively before being deployed to a high number of users." Apple's new policy will force social platforms and other apps to get more creative with their advertising. Whether this means focusing on Android devices or investing in Apple's advertising business — which nearly broke its own rules by quietly collecting user data in the same way third-party apps did — they'll have to figure out another source of revenue that doesn't involve tracking people on their iPhones.

Adobe is adding a collaborative mood board to Creative Cloud Posted: 26 Oct 2021 06:00 AM PDT Creative Cloud Canvas is Adobe's answer to services like Miro. | Image: Adobe Adobe is trying to make Creative Cloud's website into more of a hub for collaborating across teams. So today, it's announcing a few new tools headed to the platform: basic web-based versions of Photoshop and Illustrator, a new feature called Canvas that lets you make mood boards, and a feature called Spaces that lets teams arrange and synchronize assets for projects. Canvas is similar to a bunch of tools that designers already use — there's Miro, PureRef, you could even do something like this in Figma if you wanted to — but it comes with the perk of being integrated with Adobe's ecosystem. You can pull Cloud documents onto a canvas, and they'll link back to the original file, letting you open them up to make changes. Image: Adobe Creative Cloud Spaces lets users organize shared assets. It also ties into Spaces, which is Adobe's new interface for organizing files across teams. Creative Cloud's website already serves as sort of a bare-bones take on Google Drive but for all your cloud PSDs and whatnot. Now, Adobe's adding a way to group your stuff by teams and by projects, synchronized for everyone involved. Spaces can include Canvas files, asset libraries, and cloud files. For teams that are primarily using Adobe apps, it's now even easier to never leave them. Canvas and Spaces won't be available right away. Adobe plans to roll them out to everyone next year, but for now, they're available in a limited beta. The updates play into two of Adobe's broader goals: making it easier to collaborate and owning the entire software chain so that no one ever has to leave Adobe's apps. Adobe recently completed its acquisition of Frame.io, a popular web-based video collaboration tool; while it doesn't have news to share about that service yet, you can imagine that playing a big role in this mission, too.

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