The Verge - Creators |
| Facebook removes block on searches for Kyle Rittenhouse Posted: 01 Dec 2021 12:54 PM PST  Facebook on Wednesday removed a block on searches for the name Kyle Rittenhouse that it had put into place following his arrest for an August 2020 shooting in Wisconsin that left two people dead and a third seriously injured. Last month, a jury in Kenosha acquitted Rittenhouse on all charges. In the days following the shooting, the company removed Rittenhouse's profile from Facebook and Instagram and blocked users from creating new profiles using his name, to prevent copycats from spreading misinformation. By the end of that week, Facebook was blocking searches for "Kyle Rittenhouse," as well as removing expressions of praise or support for him on the platforms. "After the verdict in Kenosha we rolled back the restrictions we had in place that limited search results from returning content related to key terms including Kyle Rittenhouse," Sally Aldous, spokesperson for Facebook parent company Meta, said in a statement to The Verge. "While we will still remove content that celebrates the death of the individuals killed in Kenosha, we will no longer remove content containing praise or support of Rittenhouse." The changes were rolled out in the days following the verdict, Aldous said. "Given the granularity of these policies as well as the wide public interest in these events, we anticipate enforcement at scale will be especially challenging," she said, adding that Rittenhouse himself does not currently have any accounts on Meta's platforms — which include Facebook and Instagram — but in theory he would now be able to rejoin them. Like all users, however, he would be subject to the company's community standards.
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| TikTok rolls out Creator Next and expands money-making opportunities for creators Posted: 01 Dec 2021 10:31 AM PST  TikTok has announced that it's rolling out Creator Next, a single hub for all of the platform's monetization tools, and it also outlined some updates for its existing creator tools (via TechCrunch). In a post on TikTok's newsroom, the short-form video platform explains that alongside Creator Next, it's also widely introducing its tipping feature, which lets users send money directly to their favorite creators. This is part of TikTok's larger efforts to retain creators and prevent them from hopping on other networks that pay creators, like Instagram, Facebook, YouTube, and Snapchat. When the platform was just a year old in 2019, users struggled to find ways to earn money natively through the app, as they had to secure deals and sponsorships outside of the app. To help remedy this, the platform later rolled out its $200 million Creator Fund in 2020, splitting up the cash to reward the platform's most popular creators. TikTok started testing Tips as another way for creators to make money this October, but now it appears that the feature is available to all creators who meet TikTok's eligibility requirements. The qualifications include being over the age of 18, having an account in good standing, and having 100,000 followers or more. TikTok notes that creators will receive 100 percent of every tip, and that they'll be processed through payment service Stripe, with tippers incurring a small fee. As TechCrunch points out, going through Stripe ensures that TikTok won't have to pay Apple's required 30 percent commission for in-app purchases. In its post, the platform also noted that it's expanding on its Live Gifts feature, which lets viewers gift diamonds — a virtual currency that's redeemable for cash — during livestreams. TikTok is now throwing Video Gifts into the mix, allowing users to donate diamonds during regular, non-live videos. Just like with Tips, creators must have 100,000 followers or more (among a few other things) to qualify. This is quite the change from Live Gifts, which only require creators to have 1,000 followers or more. Additionally, TikTok is giving more creators access to its Creator Marketplace, a portal where creators can find and collaborate with business partners to earn money through sponsored videos. Creators now need 10,000 followers to access the Marketplace, as opposed to the previous 100,000 follower requirement. All of these tools, including the Creator Fund, Creator Marketplace, Live Gifts, Video Gifts, and Tips, will appear within the Creator Next portal. TikTok notes that creators must "meet minimum follower requirements," which can vary depending on region, as well as 1,000 video views within the past 30 days to use Creator Next. The feature is also only available in the US, UK, Germany, France, Italy, and Spain, with support for Canada and Australia arriving in the "coming months." |
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