Navigating cities and airports could soon be like playing ‘Mario Kart’
GPS is a tool that's familiar to anyone with a smartphone. Crucial for navigating unfamiliar territory, it has become essential for getting from Point A to Point B.
But GPS also has its shortcomings. Because it relies on signals from satellites, GPS can get blocked by tall buildings. And within those tall buildings, it's essentially useless; GPS sees the world as one flat plane.
Pointr, a mapping and navigation company, has an alternative. Relying on smart sensors, Pointr's maps can provide step-by-step navigation inside super-dense cities and the tall, complicated buildings within them. Add a layer of augmented reality, and Pointr's phone app makes navigating through a city feel more like a video game.
Read my article to see how this technology is going where GPS can't.
The 2022 Innovation by Design Awards honor the designers and businesses solving the most crucial problems of today and anticipating the pressing issues of tomorrow. The competition, now in its 11th year, features a range of blue-chip companies, emerging startups, and hungry young talents. It is one of the most sought-after design awards in the industry.
There are 46 categories that capture every facet of design. Entries are judged on the key ingredients of innovation: functionality, originality, beauty, sustainability, user insight, cultural impact, and business impact.
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