| The agency laid out four potential abuses they plan to track: making exaggerated claims about what a product may do, making unsubstantiated promises about how AI makes a product better and perhaps costlier, failing to foresee and mitigate risks posed by the tool, and making baseless claims about the degree to which a company is actually using AI. The FTC has previously warned companies that it's on the lookout for discriminatory uses of AI, including whether "algorithms developed for benign purposes like healthcare resource allocation and advertising" can inadvertently lead to "racial bias." The push is part of a broader focus under the Biden administration on "equity" in technology use. Atleson noted that the FTC can use its in-house technologists to "look under the hood and analyze other materials to see if what's inside matches up with your claims." The agency plans to more than double the number of technologists it has on staff as it launches a new office dedicated in part to keeping up with Silicon Valley giants, as we first reported earlier this month. Tech companies are rapidly doubling-down on their AI development, particularly so-called large language models like the one that powers ChatGPT. They use deep learning tools to analyze and generate text based on massive troves of data. Microsoft announced in January that it is pouring billions in investments into its partnership with OpenAI, the San Francisco based-start-up behind ChatGPT. The tech giant later unveiled plans to "reimagine" its Bing search engine by tapping more deeply into AI. Since then, a slew of tech giants have followed suit. Google, a longtime industry leader on AI, announced earlier this month that it will make its own AI chatbot, Bard, available to the public in the "coming weeks." Meta CEO Mark Zuckerberg announced Friday the Facebook parent company has trained and will release its own new large language model to researchers, called LLaMa. Chinese tech giants like Tencent and Baidu are also seeking to build off the success of ChatGPT but have run into hurdles around state censorship, as my colleagues reported. While AI investments are only gaining steam in Silicon Valley, the FTC's remarks show that U.S. regulators are already grappling with questions about how to keep those moves in check. | 
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