Sunday, September 5, 2021

The Seattle Times Retail – The Seattle Times

The Seattle Times Retail – The Seattle Times

Kendall Jenner, Michael Jordan, The Rock. How American celebrities are changing Mexico’s tequila industry

Posted: 05 Sep 2021 06:01 AM PDT


Almost overnight, it seemed that every A-list celebrity was debuting a tequila label — from LeBron James to Nick Jonas and Dwayne "The Rock" Johnson. The industry's rapid growth has raised concerns for one of Mexico's proudest cultural traditions.
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