| Happy Pride Month! Or, as an increasing number of corporations might say, Happy Month! After what now looks like it could have been a post-marriage-equality honeymoon, animosity toward queer Americans is again on the upswing, and instead of closing ranks with the LGBTQ community, many big businesses are distancing themselves. No company has backed off quite so visibly as Target, which eighty-sixed items from its Pride line after conservative threats against the company. (The fact that some of the right's complaints weren't rooted in reality didn't stop the retailer from promising to remove items causing "confrontational behavior," columnist Greg Sargent writes.) But don't worry! This doesn't mean Target is backsliding, writes humor columnist Alexandra Petri, channeling a Target executive. "We are just as brave as we have ever been!" she writes. "Do not think for a second that we're not standing with you, definitely with you, not just near enough to you that somebody who wasn't looking carefully could mistakenly conclude we were together." Alex's satire shows the problem with relying on corporations in the first place, which at the end of the day will always put profit over pride. It's a theme we explored in 2019 in our Pride for Sale series. That project feels a little quaint now. Back then, the big issue was companies' desire to make money off queer people's backs. I think I'd take that over their turning tail today. Chaser: Perhaps June's Pride Month needs a partner in an increasingly hostile world. Critic Anthony Oliveira proposed a provocative option in July 2018: Wrath Month. |
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