Wednesday, June 30, 2021

Never mind Wimbledon, Naomi Osaka and her brand partners are acing this moment

 
Naomi Osaka's decision to pull out of  Wimbledon this year could have been a disaster for the brands that sponsor her. Big name companies like Nike, Beats by Dre, and Tag Heuer would have expected to see their products featured on tennis’ brightest star. But many of these brands embrace Osaka—and other athletes like LeBron James and Colin Kaepernick—as more than just players. “They stand for so much more,” says Beats by Dre CMO Chris Thorne.
 
This represents a shift in how athletes are seen: as three-dimensional human beings with hobbies, passions, and political views. Increasingly, brands are willing to get behind all of those aspects when they back a player. Not only because it's good PR, but because the greater reach an athlete has, the greater the brand visibility as well. Read Jeff Beer’s story
here.

Co.Design Editors
 
Never mind Wimbledon, Naomi Osaka and her brand partners are acing this moment

Missing two Grand Slams is far from a commercial calamity when sports culture is pop culture.

 

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The twisted psychology of capitalism—and why it won’t hold sway forever

Postwar capitalism trades not on happiness but on unhappiness.

 

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The $277 billion market fashion can no longer ignore

A new exhibit showcases gorgeous and innovative Muslim fashion, a growing sector that entices even non-Muslim customers.

 

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Ikea faces backlash for Pride-themed love seat that reads ‘nobody believes you’

It’s part of a larger campaign with designs representing different sexual identities.

 

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Stunning new museum brings Hans Christian Andersen’s stories to life

The H.C. Andersen House uses the author’s playful storytelling style as a lens to view his life and work.

 

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The suburban golf course, reconsidered for the age of climate change

A community of civic-minded Texans filed a lawsuit to halt real-estate development on a golf course, then transformed it into a 200-acre, flood-resistant conservancy.
 

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Serena Williams Reveals Heartbreak After Injury Forces Wimbledon Withdrawal

Posted: 30 Jun 2021 04:58 AM PDT

The tennis titan had a message for fans on Instagram after she hurt herself in her first-round match and walked off the court.

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Lil Nas X Isn't Hung Up On Madonna's 'Joke' About His Onstage Make Out

Posted: 30 Jun 2021 08:29 AM PDT

The pop icon sparked backlash for comparing her kiss with Britney Spears to the singer's viral BET Awards performance.

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George Floyd Statue In Brooklyn Vandalized With White Supremacist Group's Name

Posted: 24 Jun 2021 03:14 PM PDT

Floyd's brother attended the unveiling on Juneteenth. The vandalism might be the second time Patriot Front fascists have defaced Floyd's image this month.

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Teachers Say GOP's Critical Race Theory Bills 'Whitewash American History'

Posted: 24 Jun 2021 12:31 PM PDT

Republicans are pushing laws to prevent teaching about systemic racism and white privilege in schools. Teachers say they just want to teach the truth.

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Opinions P.M.: I fought for years in court for my basic rights as a trans kid. It shouldn’t have been this hard.

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